SXSW 2013

SXSW 2013: “I’m with the brand…”

"I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed.

SXSW 2013 music: The next buzz band to watch this week

Austin, Texas — In the middle of a psychedelic freakout near the end of Mac DeMarco's first set at SXSW 2013 on Wednesday, the Montreal rocker did two things: 1) He somehow dipped into a garage rock jam of Dave Brubeck's "Take Five," that whipped into a half-joking "Takin' Care of Business" and into the solo of "Gimmie Shelter" and 2) he showed that after this week is over he's going to either burn himself out or become the next SXSW buzz band.