Ricardo Baca is the editor of The Denver Post's marijuana news and culture site The Cannabist, as well as the founder and former executive editor of Reverb and an award-winning critic and journalist. In his time as executive director, he expanded The UMS into the largest indie music festival in the Rocky Mountain region. He’s loved rock ‘n’ roll (and gangsta rap) since the ’80s; He’s written about music since a mid-’90s swing through his high school journalism program.
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