Brand proliferation is not a new concept at SXSW 2013, though it was at least once reserved for the intersecting industries of media, public relations, management companies and record labels.

As is always the case when South By Southwest swallows the friendly Texas city, access is the currency that rules Austin this week.

Gwar’s Halloween show will be the Halloween shows to end all Halloween shows

Morrissey postpones all U.S. tour dates, including Denver, to tend to his sick mother. Details here.

Win tickets to see the Fresh & Onlys at the Larimer Lounge on Tuesday night

Nathaniel Rateliff, Divine Fits and Nic Cowan will join the Shins, Wilco and Michael Franti at Vail Snow Daze in December

Win tickets to see Bob Dylan and Mark Knopfler at the 1stBank Center on Tuesday

Trampled By Turtles announces two-night stand at the Ogden Theatre in Denver, Colorado in January 2013. Full details here.

Raekwon will play a free Rock The Vote concert at CU-Denver on Thursday. Full details here.

Kid Rock and Rodney Atkins will perform during the Romney/Ryan rally at Red Rocks Amphitheatre on Tuesday