Friday will be the new day for global album releasesBy Matt Miller | February 26th, 2015 | No Comments »
Friday will soon be the day you’ll be looking forward to for new album releases, Billboard reports.
The International Federation of the Phonographic Industry has announced that all countries will issue new releases on Friday, as opposed to the current system, which has albums released days apart depending on the region. The change will take place this summer.
According to a statement from the IFPI the chance coincides with days that consumers have off and are more likely to make purchases.
Friday and Saturday are the days of highest footfall in physical retail stores and the highest levels of purchasing traffic online. It’s also the time of greatest activity on social media, helping amplify the buzz around new releases everywhere. And the weekend is a time for greater spontaneous purchasing.
By releasing albums on the same day accross countries, the IFPI also says it will cut back on music piracy.
The global release day narrows the gap on piracy by making it less likely that consumers will go to pirate sites when they can’t get new releases in their country. This will help channel revenues back to the legitimate rights owners.
Read the full statement from the IFPI here.