Watch: Lana Del Rey mopes around wealthy L.A. areas in "Shades of Cool" video - Reverb

Watch: Lana Del Rey mopes around wealthy L.A. areas in “Shades of Cool” video

With Lana Del Rey‘s new album “Ultraviolence” available online today, she’s celebrated by sharing the video for “Shades of Cool.”

The “Shades of Cool” video uses a similar vintage vibe as her recent release, “West Coast,” but takes a Nabakovian turn, showing a love affair between Lolita-esque Lana and an older, blue-haired, Jeremy-Irons-type. All said and done, the video strikes the balance of creepy and avant-garde, that Del Rey videos tend to do. Also, in her typical style, Lana mopes around really wealthy areas of L.A. This time, she’s even in some sort of 3D hologram form. One more key feature of this video: Lana smoking a cigarette while biting into a strawberry…

So far, “Ultraviolence” received mixed reviews. Last month, Del Rey made her Colorado debut at Red Rocks Amphitheatre. See pictures of the performance below:

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Stephanie March is a Denver-based writer and new contributor at Reverb.

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