Once again without any warning whatsoever, Arctic Monkeys have released a new music video for “Snap Out Of It,” the sixth single from their latest album “AM.”
The video, directed by production company Focus Creeps, features a woman who seems to be struggling with getting over Alex Turner — understandably. The video jumps between footage of her in her house and home video shots of the band messing around in the studio. The woman watches these home videos while slowly breaking down. There are some artful shots of her cooking what seems to be pork and then eating it while crying. The jury is still out on what the symbolism of that might be. Regardless, she obviously needs to “snap out of it” and maybe put a shirt on.
Focus Creeps also produced the video for “One For The Road,” which was the fourth single off “AM,” and heavily features guitarist Jamie Cook for the first time. This is the same production company that shot the majority of the videos for the singles from Arctic Monkeys’ fourth album “Suck It and See.”
Arctic Monkeys have always been known to have interesting and creative music videos, and despite the critical acclaim for the album itself, the videos from this era seem to be lacking for the most part. The days of Matt Helders breaking out of jail and Alex Turner spinning around in a red sweater alone are far behind us.
“AM” has been somewhat of a breakout record for Arctic Monkeys, bringing them more mainstream success in the United States as well as winning the Sheffield foursome another Brit Award. Catch Arctic Monkeys headlining Red Rocks for the first time on Sept. 4.
See photos of Arctic Monkeys at the Ogden Theatre below:
Erin Browne is a New York-based writer and a new contributor to Reverb. Follow her on Twitter.