Watch: The Roots' "When the People Cheer" video - Reverb

Watch: The Roots’ “When the People Cheer” video feat. a claymation Black Thought

The Roots have given the animated treatment to the new song “When the People Cheer.” The Joe Baughman-directed video features a literal interpretation of the songs rhymes from Greg Porn and Black Thought.

The visuals are intricate and brilliant, with each piece building on another as the verses flow. The Roots are known for their rap mysticism and Baughman’s creation fits the bill with perfection.

Due out on May 19, “…and then you shoot your cousin” has been deemed a concept album but we haven’t had too much to go on beyond this first track. Baughman creates a Claymation version of Black Thought who swims in a locker of Apple Jacks while the MC’s warm tones spit his rather gruff verses.

Earlier this week the band released “Tomorrow,” a track featuring Raheem DeVaughn that has more stripped down piano instrumentation but the same pained and enigmatic lyrics.

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Ru Johnson is an arts and culture music writer living in Denver. You can follow her on Twitter here.

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    now i loooove the roots. im a hardcore fan since the things fall apart album. i think thats when they came into their full ability lol. this video confuses the heck out of me! im trying to see if theres any symbolism i can understand with the words of the song. i cant.