50 Cent is attempting to make his comeback with weekly track releases, and today he shared the video for “Hustler.” The track is from his forthcoming album “Animal Ambition” — a title that hints at 50’s urge to return to the limelight. The “Hustler” video is set in vintage gangsterdom with 50 dressed in a dapper in a suit and tie (an image reminiscent of the Justin Timberlake and Jay Z aesthetic from last year). The Eif Rivera-directed video is all black and white with hints of lighting to embellish the New York City streets. The song itself is a stumbling, less-than-glamorous assertion of 50’s hustler status.
The track centers around a 50 Cent-sung verse, though, his slightly whiney singing voice is not as bad as it could be. He name drops Libyan tyrant, Muammar Gaddafi, and other noted high society vagrants and we get the point he’s making: 50 Cent, the rapper has surpassed the days of being the rapper who was shot nine times.
“Animal Ambition” is set for release on June 3.
See photos of 50 Cent’s Denver show in 2010:
Ru Johnson is an arts and culture music writer living in Denver. You can follow her on Twitter here.