New Eminem album: Rapper announces "MMLP2" during the MTV VMAs - Reverb

Eminem announces new album, “MMLP2,” via MTV VMAs Beats by Dre commercial

Eminem performs at the G-SHOCK 30th Anniversary event on Aug. 7, 2013, in New York. Photo by Jeremy Deputat/Casio via AP Images

Eminem performs at the G-SHOCK 30th Anniversary event on Aug. 7, 2013, in New York. Photo by Jeremy Deputat/Casio via AP Images

Eminem has once again taken the Madison Avenue route to announcing news. Through a Beats by Dre commercial during the MTV VMAs on Sunday, Eminem announced that his upcoming album “MMLP2″ will be out on Nov. 5. This new Eminem album is produced by Dr. Dre and Rick Rubin.

In a similar fashion, Eminem released his new track “Survival” using a “Call of Duty” video two weeks ago.

As seems to be the theme with hip-hop news this year, Jay Z announced his album “Magna Carta Holy Grail” through a Samsung commercial in June.

Watch the new Eminem album announcement below:

Beats x Eminem : Announcing “MMLP2″

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Julio Enriquez is a Denver writer and photographer, editor of the Cause=Time blog and a regular contributor to Reverb