“Jimmy Kimmel Live!” partners with Myspace to live stream showsBy Kelsey Fowler | June 17th, 2013 | No Comments »
No, it’s not early 2005 and no, we won’t add you to our Top 8 friends. But 10 years after its debut as a social media site, Myspace is getting a makeover with the help of an industry that’s managed to survive for much longer — late night TV.
The new music venture begins this Tuesday, June 17 with a performance from Empire of the Sun. To watch the concert live as it happens on “Jimmy Kimmel Live!” viewers just have to visit Myspace. (Note the new, lowercase “s”).
Myspace, under the leadership of owner Justin Timberlake, has been rebranded as an interactive music platform, providing new ways for fans to find up-and-coming artists, keeps tabs on bands they already like, and share with others. Artists can promote their music, and learn more about what fans like most.
Like most other late night shows, “Jimmy Kimmel Live!” wraps up episodes with a live music performance, but Kimmel is known for creating a more “concert-like” experience, featuring big names and relative unknowns.
Doug DeLuca, the show’s executive producer, said the concert collaboration has been in the works for almost a year.
“Since the beginning, we have really focused on music at ‘Kimmel,’” he said to the L.A. Times. “But it always bummed us out, that [the bands] did a great set, but we’ve never utilized all of the off-air tracks.”
Live-streamed concerts will happen about once a month for now, with more planned in the future.
Kelsey Fowler is currently studying nothing music-related at Ithaca College. Help keep her in the loop on Twitter.