iTunes Radio: Apple enters the music streaming battle - Reverb

iTunes Radio: Apple enters the music streaming battle with Spotify, Pandora, Google

Apple unveiled iTunes Radio today.

Apple unveiled iTunes Radio today.

The Apple World Wide Developer’s Conference brought a swift uppercut of news today that should send team Spotify running for the hills. Apple has extended its tentacles into the Internet radio market with their brand of music streaming called iTunes Radio, according to a news release.

iTunes Radio, a free streaming program, premieres this fall. But as you know, there are no “free lunches” in life, so the “free” radio will consist of commercials and text ads in the same fashion as Pandora. Apple will run the radio program off of customers’ iTunes library that will create personalized stations. According to the news release, iTunes Radio uses the the current iTunes music roster, which includes Sony, Universal and Warner Records.

For anyone who doesn’t want these ads, they can sign up for iTunes Match for $24.99 a year, which stores music on the cloud and gives more personalized radio results.

Last month, Google launched a subscription-based music service that allows users of Android phones and tablets to listen to their favorite songs and artists for a monthly fee.

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Julio Enriquez is a Denver writer and photographer, editor of the Cause=Time blog and a regular contributor to Reverb.

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