Kanye West is a lot of things, but what he’s the most talented at is grabbing attention. The rapper knows a thing or two about marketing his product/image and Friday night he was at it again with a new, global stunt. West projected his new video, “New Slaves,” onto 66 buildings in cities around the world on Friday, including New York, Toronto, Chicago, London, Paris and Berlin. The video, a taste of his upcoming album, is a black and white image of West delivering some sharp lyrics.
West is also the musical gust on Saturday Night Live tonight where he will likely perform material from his new album that may be coming out on June 18.
Watch the new Kanye West video below, which was projected on the Royal Ontario Museum in Toronto.
Julio Enriquez is a Denver writer and photographer, editor of the Cause=Time blog and a regular contributor to Reverb.