It’s starting to look a lot like UMS-mas. It certainly did on Sunday, when two dozen members of the local rock community gathered in a Baker alley to shoot a video that will be launched Wednesday morning announcing more than 300 bands playing in the 13th annual Denver Post Underground Music Festival from July 18-21.
Sunday’s video shoot was an homage to Bob Dylan’s seminal 1965 video, “Subterranean Homesick Blues.” UMS Executive director Kendall Smith and his crew gathered iconic and emerging local rockers to drop placards, just as Dylan did on film nearly 50 years ago with Allen Ginsberg standing to the side chatting up some dude in an alley. So that’s what I’ll be doing in the UMS video alongside Smith (because people have been mixing me up with Ginsberg my whole life … and because Drew Burleson from Lion Sized was not available).
For the UMS video, guest stars drop names of bands playing the fest, as opposed to Dylan song lyrics. The cameo lineup included Yonnas Abraham, Julie Davis, Joseph Pope III, Megan Fong, Wilson Helmericks, Kitty Vincent, Mike Marchant, Seth Stone, Lindsay Giles, Spencer Stone, Natalie Tate, Jesse Elliott, Anna Morsett, Matty Clark, Brennen Bryarly, Shea Bryarly, Ryan Workman, Lizzy Allen, Adam Shaffner and Mariah Kohler. Those artists represent bands including (but not at all limited to) Ark Life, Dirty Few, Kitty Crimes, Snake Rattle Rattle Snake, Widowers, Miss America, the Pirate Signal, Trees, the Still Tide, Option 4 and Zebroids.
The video is being produced by Aldo Covarrubias and Jeremy Poley of Concerted Effort, with an art department made up of Marc Hobelman, Katie Koivisto, Jenny Coon Peterson and Ian Peterson.
Smith intends to drop the video — with the names of the more than 300 UMS bands — here on www.heyreverb.com at 10 a.m. on Wednesday.
John Moore founded The Denver Post Underground Music Showcase in 2001 and served as deputy sports editor, rock writer and theater critic at The Denver Post. He now writes for www.CultureWest.org. Follow him on Twitter here. (@moorejohn)