Andrew WK named face of “fresh and sexy” intimate wipesBy Kelsey Fowler | March 7th, 2013 | No Comments »
Andrew WK is the new face of a line of “fresh and sexy” intimate wipes.
Following a speech at a “My Little Pony” convention last fall, as well as repeatedly electrocuting magician David Blaine, Andrew WK is continuing his strange string of claims to fame as the new face for Playtex’s Fresh + Sexy Wipes campaign.
In the a statement about his strange new role, WK said, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity.”
Playtex also released a statement about choosing WK as the product spokesperson, saying, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew WK is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
Andrew WK will play the Fresh + Sexy party during SXSW in Austin, Tex., next week. It truly brings new meaning to his song, “I Get Wet.”
Kelsey Fowler is currently studying nothing music-related at Ithaca College. Help keep her in the loop on Twitter.