Will How to Destroy Angels surpass Nine Inch Nails? (video)By Ricardo Baca | February 6th, 2013 | 4 comments
The seminal pop-industrial band was such an odd but important force in the rock landscape. Nobody else had succeeded in bringing industrial music to the FM-loving mainstream, but Reznor accomplished this feat without selling out, without losing too many fans.
And then he killed NIN, right before announcing the creation of How to Destroy Angels with his wife Mariqueen Maandig. The band’s EP, “Omen,” came out last year to little fanfare. The EP’s subtle musicality was quite pretty, but nothing stuck after multiple listens.
But with the announcement that How to Destroy Angels is releasing its full-length “Welcome Oblivion” on March 5 and playing Coachella in April, it was time to check back in with the band.
Sure enough, the group’s recently released video for the new track “How Long?” won us over immediately.
The industrial influences are still there. The pop throughline is obvious. Maandig’s voice is the perfect antidote to her husband’s dark but listenable beats. But who expected a heavy, if soaring, chorus that would sound at home on both rock radio and A-list music placements?
OK, we’re ready for more. How to Destroy Angels is the real thing, and not only because Reznor’s name is attached to it. Will it surpass NIN as a force in pop culture? Maandig’s voice is certainly more digestible than Reznor’s, but we think the new band stands a chance at overshadowing Reznor’s checkered, “Hurt” past in Nine Inch Nails.