For Denver Broncos fans, last night was bittersweet when poorly prepared New Orleans Superdome was filled with obnoxious confetti to drench the Baltimore Ravens. But at least there were Super Bowl commercials to watch. Half the reason that non-football fans are lured into watching the big game is to see some of the biggest brands in the world go over-the-top with ads that cost $3.5 million for 30 seconds. We watched the game for our favorite musicians making appearances in some of these commercials. Watch the 2013 Super Bowl commercials with Psy, Usher, Fleetwood Mac and more here.
The most memorable of the 2013 Super Bowl commercials incorporated the timeless Rolling Stones and the very fitting track “Sympathy for the Devil.” In the ad, a dapper and weathered Willem Dafoe (Lucifer) attempts to lure a poor unsuspecting soul into a life in the fastlane behind a new Mercedes Benz. So what would this guy’s life be like if he signed away his soul and got a Mercedes? Well, he’d be able to dance with Usher and roll up to red carpet events with Kate Upton as his arm candy. Who needs souls anyway?
If there was ever any time where anything in the history of pop-culture “jumped the shark,” PSY went leaps and bounds above “jumping the shark” by performing, “Gangnam Style,” in a pistachios commercial. The atrocious ad blends the ubiquitous track with PSY cleverly dressed in a stark green coat in the “Wonderful Pistachios” rendition. My first thought upon watching said commercial was that I will never be able to unwatch this commercial. Ever.
Budweiser went a little nostalgic with its “Clydesales: Brotherhood” commercial. The ad tells the story of a man and his beloved horse turned Clydesdale, which included glimpses of snow and sounds from Fleetwood Mac’s Stevie Nicks on “Landslide.”
Julio Enriquez is a Denver writer and photographer, editor of the Cause=Time blog and a regular contributor to Reverb.