Adrian Patrick of Otherwise on his band's new single - Reverb

Otherwise’s Adrian Patrick on his band’s new single from “True Love Never Dies”

Adrian Patrick of Otherwise talks to reverb about the new single from "Tru Love Never Dies." Photo of the band courtesy of Cenury Media.

Adrian Patrick of Otherwise talks to Reverb about the new single from “Tru Love Never Dies.” Photo of the band courtesy of Cenury Media.

To call this a big week for Adrian Patrick’s band, Otherwise, would be an understatement. In addition to kicking off its U.S. tour with Stone Sour and opening the World MMA Awards (which aired Jan. 20 on Fox Sports), the Las Vegas rock band also released the video for its second single “I Don’t Apologize (1000 Pictures)”.

Reverb had a chance to speak with Patrick, the band’s vocalist, about the Otherwise’s momentum leading into 2013 and the very personal story behind their second single off “True Love Never Dies,” their first album with Century Media Records. Otherwise will perform  at the Fillmore Auditorium on Feb. 17 for the final stop of the tour with Stone Sour and Papa Roach.

Reverb: You guys start your run with Stone Sour and Papa Roach this week. Are you guys excited to get this tour started?

Adrian Patrick: Um, kinda [laughs]. Of course! We found out about the tour in New York just before we were about to go on with Daughtry and 3 Doors Down. We got a call from our intrepid manager Mr. Clay Busch who was like, “Hey guys, I’ve got some bad news…” We were like, oh gosh, what did we do now? We were trying to think, what happened last night that I can’t remember? But then he was like, “You guys are going on tour with Papa Roach and Stone Sour.” We had a little bromance right there on the side of the arena in the cold. The security guards were looking at us like we were crazy.

You guys have been in Vegas for a bit now — how long have you been off the road?

We had about three weeks at home after the last tour, but while we were there we played some big shows. We played a big show on New Year’s with Buckcherry, Queensryche and Pop Evil. While we were home we also appeared on the World MMA Awards.

So what does the New Year look like for Otherwise?

I mean, we’re kicking it off with a huge tour. When we look back on where we were a year ago, which is something our dad always tells me and my brother [Ryan] to do, we were still in the studio working on the album — we didn’t even have an album finished.  Now, a year later, we’re about to go out on the biggest tour of our career with two of the biggest bands in hard rock. 2013 just keeps evolving.

How have you prepared for this tour — have you changed up the set at all?

No. You know, we’re still pretty brand new to most of the rock listening public. The past year gave us the opportunity to hone our craft and our set so we’re going to play the set we’ve been working on the past year. Our set is going to be 20, 30-minutes tops, so we’ve got to get as much prime material from our album into 20 minutes like we did on those tours with Pop Evil, Buckcherry and Puddle of Mudd.

You guys chose “ I Don’t Apologize (1000 Pictures)” for your second single. Are you guys trying to go more ballad-ey or more mainstream?

We want to take hard rock that next level, ya know? We want all of the top AC formats, the Top 100 formats, the Top 40 formats to be able to play hard rock songs and have it be viable and compete with all the electronic dance music and that indie rock that’s going on right now. We definitely want to go mainstream, but we want to do it by staying true to ourselves. “I Don’t Apologize” is in a sense, ballad-esque, but it still has cajones to it. It’s not a lover’s lament song.

Talk about the video for “I Don’t Apologize.” I know that it was pretty personal for you in particular. Did you get to have a hand in the treatment of the video and the story line?

The director is a friend of ours as well as a colleague, so he let us give our input on editing and storyboarding—we were very hands on. But to his credit, the scene where the band is hanging out with the two principal characters at the bar really ties everything together. We didn’t want to act in the video, we’ll save that for another venture—I mean, we’re a rock band [laughs].  For him to put us in there made the whole thing more visceral and we were more involved.  The story line is really personal.

The story line follows your history with an ex-girlfriend, right?

Pretty much. The funny thing is that the director knew my ex so we chatted about some of the things that I went through and between him, my brother and myself the storyboard is very true to life. It’s kind of hard for me to watch—I get a little emotional.

Has she commented at all on the song or have you spoken with her since the song came out?

I don’t talk to her.

What’s the plan musically for Otherwise in 2013? Are you guys starting to write again?

We’re always writing. We have a solid two-dozen song ideas in the works but were hoping to get a good two years out of this album cycle. We’d like to go four singles deep if we could, man.

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Paige Montgomery is a Denver-based freelance writer. Check out more of her work on Facebook and Twitter.

  • Paige Montgomery

    “I Don’t Apologize (1000 Pictures)” – OTHERWISE https://www.youtube.com/watch?v=LgfXQVuAj0o

    • http://www.facebook.com/profile.php?id=100000109210871 Teresa Butler

      Love these guys!!!!! The video and Song is Awesome!!!!