Canadian rapper Drake (who is best known for his role as Jimmy on “Degrassi“) has empowered many people — from frat guys to daredevils to other Canadian rappers — to remember that they only live once. And now, he wants to get paid for it.
On Wednesday, Drake chastised Macy’s and Walgreens on Instagram for selling clothes emblazoned with “YOLO,” (you only live once) a term that he helped popularize on a 2011 mixtape with Rick Ross. YOLO later became one of 2012’s most popular terms on Twitter.
“Walgreens… you gotta either chill or cut the cheque,” Drake wrote underneath a photo of baseball caps with “YOLO” printed on them. He also took Macy’s to task for selling a t-shirt with Snoopy and Charlie Brown printed on it that reads, “YOLO is my motto,” writing, “Macy’s, the same goes for you.”
While Drake wants credit for it now, YOLO has existed since at least 2004, according to the Rolling Stone, when Adam Mesh, the star of the reality show “Average Joe,” popularized it. He even sold his own line of YOLO t-shirts.
While Mesh was paving the way for YOLO to become the term it is today, in 2004, Drake was trying to break into Degrassi Community School’s computer system to change his low math grade.
Pop music blogger Allison Sylte is a Fort Collins-based writer and new contributor to Reverb.