Beyoncé inks $50 million Pepsi deal and runs the worldBy Reverb Staff | December 11th, 2012 | No Comments »
Pepsi liked it, so it put a ring on it. A $50 million ring, to be exact.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
This deal will not only include standard advertising, but also support a variety of Beyonce’s creative projects, from live events to music videos to a “cool photo shoot” to almost anything else, her manager told the New York Times.
In addition, a new Pepsi ad will air following Beyonce’s 2013 Super Bowl halftime show performance — Beyonce’s fifth since 2002. Her face will also grace a limited-edition line of soda cans.
Beyonce joins Michael Jackson, Britney Spears, Nicki Minaj and Christina Aguilera in the ranks of celebrity Pepsi spokespeople.
And hey, maybe this means she’ll play at the Pepsi Center here in Denver soon.
Pop music blogger Allison Sylte is a Fort Collins-based writer and new contributor to Reverb.