Beyoncé and Jay-Z fail to trademark Blue Ivy name - Reverb

Beyoncé and Jay-Z fail to trademark Blue Ivy name

Jay-Z at Denver's Pepsi Center in 2010. Photo by John Leyba, The Denver Post.

Jay-Z at Denver’s Pepsi Center in 2010. Photo by John Leyba, The Denver Post.

Honestly, who has more money than Beyoncé and Jay-Z? As one of the world’s highest-paid celebrity couples, one might assume that while money doesn’t buy you friends, it could at least buy, or secure, a trademark.

But money can’t buy you the rights to your daughter’s name, apparently. The two lost a bid to trademark Blue Ivy, their new baby’s name. The U.S. patent and trademark office recently permitted a wedding planner in Boston to continue using the name instead.

The planner, Veronica Alexander, founded Blue Ivy Events in 2009. Beyoncé and Jay-Z wanted to put the name on reserve, potentially for a future clothing line or other products related to all things baby, according to Rolling Stone. They filed the claim shortly after Blue Ivy’s birth in January, and found out this week that they had been denied.

Alexander told Rolling Stone, “There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.”

At the end of the day, though, the ruling means “Blue Ivy” can be used for event and wedding planning, and related marketing. So, theoretically, J and B can use the name for other business endeavors. Bring on the baby Blue threads.

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Kelsey Fowler is currently studying nothing music-related at Ithaca College. Help keep her in the loop on Twitter.

  • geeksrus

    Anyone who would name their child “Blue Ivy” is an idiot. And I know about Frank Zappa’s kids and others. That just makes them very talented idiots.