For anyone still pondering what the “it” was in “Drop It Like It’s Hot,” the answer is very clearly Hot Pockets.
Yes, Snoop Dogg/Lion has rewritten the words to his 2004 club hit for the sole purpose of selling the microwavable goodies. In “Pocket Like It’s Hot,” Snoop takes the *entire* original song and turns it into a rap based around the cheesy rectangles of food.
The video features models dancing with their Hot Pockets, a sauna made from a Hot Pocket box, and a giant Hot Pocket wearing an animal print pimp coat.
The chorus, well the whole song really, is a blatant Hot Pockets ad, but still manages to come off quite catchy with lyrics like: “Home with kids in the crib Ma/Pocket like it’s hot/ When the craving’s got a hold of you/ Pocket like it’s hot/ And your munchies get an attitude/ Pocket like it’s hot/ I’ve got the pockets in my arms/ Setting off smoke alarms/ And I eat ’em smokin’ hot/ ‘Cause I got it goin’ on.”
As the L.A. Times reports, the other rappers on the track are DeStorm Power and Andy Milonakis, who take their turns spinning the rhymes in the song, joining Snoop in the strangest video for a song-turned-product-placement since “Whip It” became “Swiff It.”
Kelsey Fowler is currently studying nothing music-related at Ithaca College. Help keep her in the loop on Twitter.