Is there a boys club behind the beats? An in-depth look at the EDM industry

Is there a boys club behind the beats? An in-depth look at the EDM industry

Peaches is a rare female star in a male-dominated EDM industry. Photo courtesy of the artist.

Peaches is a rare female star in a male-dominated EDM industry. Photo courtesy of the artist.

To a generation raised in the computer age, electronic music is almost as intuitive as it is accessible. With a laptop and a few plug-ins, you can do it yourself. And while there are DJs all over the world creating electronic music full of orchestral movements, classical and jazz underpinnings, and old school turntable scratching, electronic dance music (EDM) is by far the industry breadwinner.

EDM event promoter NightCulture, Inc., saw its profits increase by 36 percent from 2010 to 2011, with a 139 percent increase in the first quarter of 2012, according to PR Newswire. Earlier this month, Forbes released a report on the highest-paid DJs in the world, with the top 10 earning between $7 and $22 million over the last year. Dubstep kingpin Skrillex was nominated for five Grammys this year and took home three. Over the last 12 months, he’s also made $15 million.

Dance culture is just as popular as it was during the days of disco, minus one notable exception: if you’re looking for the Donna Summers, the Gloria Gaynors or the Pointer Sisters of today, you don’t find many. During the reign of ‘90s house music, DJs hired and featured female gospel singers who, while not household names, helped define that dance era’s sound. But these days, EDM is largely a male-dominated music.

From the days of clandestine warehouse raves in the ‘80s to sold-out shows at Madison Square Garden in 2012, the party image that electronic dance music projects is one of people congregating simply to have a good time and dance. Some female DJs claim they see a different side of the industry.

“DJ culture seems to be based on the same principles as most classic music genres,” said Merrill Nisker, a.k.a. Peaches, the Toronto-born DJ and performance artist. “The male ego needs to be stroked over and over again. But for forward-thinking electronic music, women have been prominent, from electro-clash to witch house.” With rock, electro and performance elements in her music, Peaches has been able to avoid the confines of any single genre, including dance. “And I established from the beginning I wasn’t having the old sexist ways.”

DJ Desire has gotten used to having to prove herself. Photo courtesy of the artist.

DJ Desire has gotten used to having to prove herself. Photo courtesy of the artist.

Forbes’ list of the world’s 10 highest-paid DJs does not include any women. The only female DJ to ever break into DJ Mag’s top 10 was England’s Lisa Lashes in 2000. Lashes appeared somewhere in the magazine’s top 100 list for 10 years, leading to her website reference as the world’s No.1 female DJ. “It has always been very male dominated,” said Lashes. “So, I’d love to see a few more ladies featured in the poll to even out those numbers.” Still, Lashes feels she has not been treated any differently within the industry than men. “If you’re good at what you do and you hold your own, there is no need for any sexism in whatever job you choose to do.”

Los Angeles-based Charissa Saverio, a.k.a. DJ Rap, has been voted the No. 1 female DJ in the world by magazines, polls and Shejay.net, an online community that started in 2001 and is dedicated exclusively to the booking and promotion of female DJs. Her 1999 album “Learning Curve” sold over a million copies. Often referred to as the “First Lady of Drum ‘n Bass” for her pioneering work in that genre, Saverio’s presence in the industry has been expansive — she owns two record labels and also works as a producer, singer and actress.

And yet, her successes have not altered her belief that sexism exists in the industry. “Absolutely yes, and it continues,” said Saverio. “When I broke through, I got my brother on the phone to pretend he was DJ Rap, and that’s how I got booked. I’ve had promoters tell me they want to (bleep) me but they wouldn’t book me. It’s very much a boys club, and about five promoters decide who makes it and who doesn’t.” But Saverio also sees complexity in the different angles of sexism. “There’s also an expectation that all you have to do is look cute (as a woman),” said Saverio. “But why should you be great if you’re not putting in the time necessary to be great? Any idiot can play two records, especially with a computer telling you how, but it takes skill to create live mixes that are not pre-planned.”

The careers of those like Peaches, Lisa Lashes and DJ Rap encourage women that success is attainable.

“The hard part is breaking in as a woman,” said Ginger Perry, a Denver-based DJ. “I’ve had to open for a male DJ that I beat at the (Westword awards) showcase, for example. I had one promoter say to me, ‘I can’t book you because what if people think I’m booking you just because you’re a girl?’ And I hate the idea that when I say things like this to people, it’s like, ‘You’re just complaining.’ It’s always guys who say that to me.”

Working in New York with Prince Paul and DJ Licious to develop the duo Hypnotixx, Debby Sanden, a.k.a. DJ Desire, has gotten used to the idea of having to prove herself, even after relocating to Denver and broadening her focus from hip-hop to dance and other genres. “People, mostly men,” said Sanden, “still come up to the DJ booth to ‘investigate’ and see if I’m really DJing. I’ve been DJing for 10 years, I don’t really mind any more.” Realizing the highest-paid DJs are male, Sanden created Star DJ Agency to supplement her own career by booking and promoting other women in the field.

Critics sometimes reference the sexuality of female DJs, and there are women in the industry who clearly promote their sex appeal more than others to further their careers. The double standard cuts the other way, too, Perry said — gay DJs, for example, can play a set in a Speedo without having other men question whether they are using sexuality to compensate for a perceived lack of talent behind the decks.

“For me, sexism is about more than the ‘presence’ or ‘lack’ thereof in a field,” said Bianca Williams, assistant professor of Ethnic Studies the University of Colorado Boulder. “The lack of female DJs may be a symptom, but it’s not the marker of sexism itself. And the presence of more women DJs won’t automatically challenge sexism. People have to actually engage in discussions about why men are considered superior and women inferior in the same job.”

Whether that discussion has begun or not is debatable. Maybe we’re still looking for the right words. “The first year I won an award, guys were really pissed,” said Perry. “This year when I won, a lot of guys came up to me and said, ‘Hey, you’re doing great.’”

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Denver-based writer Sam DeLeo is a published poet, has seen two of his plays produced and recently completed his novel, “As We Used to Sing.” His selected work can be read at samdeleo.com

  • Steve

    Raving George <3

  • Michael

    gotta mention TokiMonsta in this article, c’mon! or what about Mary Anne Hobbes?!

    • Sam

      Many DJs contacted (M.A.H. included) were on tour or could not participate for other reasons, which is almost always the case with these kinds of stories. Good mentions, though, thx -S. DeLeo

  • http://www.facebook.com/brooke.ryan.14 Brooke Ryan

    Really? Peaches is the best they could do? Not Baby Anne? Jen Lasher? Reid Speed? Every Peaches track I’ve ever heard seems to be reveling in her own overt sexuality. More power to her, but I don’t know that Peaches should be your poster-child in an article discussing discrimination in the EDM world.

  • ryan

    Hiedi, MayaJaneColes, TiNI, MissKittn, this blog is bollox, thers pleanty of class female acts around!

    • Sam

      I agree there are plenty of class female acts around. But that’s not really the focus of this story. -S.D.

  • Joseph

    If the comments section becomes a male pissing contest over who can name the most women in the industry, then I think people just saw the misleading Beatport tweet, came here, scanned the article for who was referenced and jumped straight to start listing names as though it somehow “disproves” the notion of EDM as a place where rampant sexism manifests.

    The women quoted in the article have already anticipated that. I’ll copy/paste it:

    “For me, sexism is about more than the ‘presence’ or ‘lack’ thereof in a
    field,” said Bianca Williams, assistant professor of Ethnic Studies the
    University of Colorado Boulder. “The lack of female DJs may be a
    symptom, but it’s not the marker of sexism itself. And the presence of
    more women DJs won’t automatically challenge sexism. People have to
    actually engage in discussions about why men are considered superior and
    women inferior in the same job.”

  • DJ/ENGINEER NICK WOLANSKI

    The problem is far more widespread than any of this,,, You have to think back to essence,,, the problem is nothing to do with MAN OR WOMAN,,, Its not FEMALES that are being held back but rather the feminine aspect of the universe and that includes the feminine aspect of men,, We are essentially half male half female and it is only a slight twist on a chromosome that makes the distinction,,, In our OVERLY MALE DOMINANT society men are terrified to express any feminine aspects under fear of being label as gay or weak,,,, when A woman is strong and powerful,,, she is said to be ” like a man” where we should say,, wow there is a WOMAN,,,

    We now live in what the Suffi’s call the Kali yuga or the wrath of kali which is a manifestation of the female deity that protects the planet and avenges the years and years that males have attempted to dominate over women.

    This is the last stage of human darkness before we (the righteous) ascend into heaven and the earth is destroyed/created and made anew and the wicked punished for there ways.

    You create your reality so do not forget that,,, your thoughts govern your experiences,,, think love get love.

    see you on the dance floor ladies

    In Hinduism, all goddesses are ultimately one: Devi. She takes different forms to allow us to comprehend Her multiple possibilities. One of the most powerful is Kali.

    Kali’s blackness symbolizes Her comprehensive nature, as in black all colors merge. Just as all colors disappear in black, so all names and forms disappear in Her(Mahanirvana Tantra). Black can also represent the absence of color, signifying the nature of Kali as ultimate reality. Either way, Kali’s color symbolizes Her transcendence of all form.

    Kali’s nudity has similar meaning. She is described as garbed in space or sky clad. In Her primordial nakedness, She is free from all covering of illusion. Her nudity represents totally illumined consciousness. Kali is the bright fire of truth, not hidden by the trappings of ignorance.

    Kali is full-breasted. As our Mother, She creates endlessly. Her garland of fifty human heads, each representing one of the fifty letters of the Sanskrit alphabet, symbolizes knowledge and wisdom. Her girdle of severed human hands are the principal instruments of work and signify the action of karma. The binding effects of karma are overcome by devotion to Kali. She blesses devotees by cutting us free from the cycle of karma. Her white teeth are symbolic of purity and Her red tongue shows that She consumes all things and enjoys tasting what society regards as forbidden, Her indiscriminate enjoyment of all the world’s flavors.

    Kali’s four arms represent the complete circle of creation and destruction. Her right hands, making the sign of fear not and conferring boons, represent Her creative aspect. Her left hands, holding a bloodied sword and a severed demon head, represent her destructive aspect. The bloodied sword and severed head symbolize the destruction of ignorance and the dawn of knowledge. The sword is the sword of knowledge, that cuts through ignorance and destroys false consciousness (the severed head). Her three eyes represent the sun, moon and fire, with which She observes the past, present and future. This is the origin of the name Kali, the feminine form of Kala, the Sanskrit word for Time.

    The cremation ground, Kali’s dwelling place, is where the five elements are dissolved. This symbolizes the dissolving of attachments, anger, lust and other emotions, feelings and ideas. The heart of the devotee is where this burning takes place and it is in her heart that Kali dwells. The devotee, under Kali’s influence, burns away all limitations and ignorance. This inner cremation fire in the heart is the fire of knowledge, which Kali bestows.

    The image of Shiva lying under the feet of Kali shows Shiva as the passive potential of creation. Kali is Shakti, the universal feminine creative principle and energizing force. Kali empowers Shiva. Shakti is expressed as the i in Shiva’s name. Without the i, Shiva becomes Shva, which in Sanskrit means a corpse. So, without Shakti, Shiva is powerless or inert. This is the origin of the saying Shiva without Shakti is Shava.

    Kali’s most famous appearances are found in the Devi Mahatmya. Early in battle, demons Canda and Munda approach Goddess Durga with weapons drawn. Seeing them prepared to attack, Durga becomes infuriated and Her face turns dark as ink. Suddenly, Kali springs from Durga’s forehead. She roars loudly and leaps into battle, tearing demons apart with Her bare hands and crushing them in Her teeth. In one furious blow, Kali decapitates the two demon generals with Her sword.

    Later in the same battle, Kali is again summoned by Durga to help defeat the demon Raktabija. This demon reproduces himself instantly whenever a drop of his blood touches the ground. Having repeatedly wounded Raktabija, Durga and the Goddesses assisting Her find they have made their situation worse. As Raktabija bleeds more and more profusely from his wounds, the battlefield becomes filled with Raktabijas. Kali defeats the demon by sucking the blood from his body and throwing the countless Raktabijas into Her gaping mouth.

    In these two battles, Kali represents Durga’s personified wrath. Kali plays a similar role with Parvati. Parvati is a benign Goddess, but from time to time She exhibits fierce aspects. When this occurs, Kali is sometimes described as being brought into being. In another tale, Shiva asks Parvati to destroy the demon Daruka, who can only be killed by a female. Parvati then enters Lord Shiva’s body, transforms herself and reappears as Kali. She attacks and defeats Daruka and his minions. Kali becomes so intoxicated with blood lust that She threatens to destroy the entire world in Her fury. Shiva intervenes and calms Her.

    Although Kali can be softened by Shiva, there are times when She incites Shiva to dangerous, destructive behavior. One tradition tells of a dance contest between the two. After defeating demons in battle, Kali takes up residence in a forest with her retinue of fierce companions, terrorizing the surrounding area. A devotee of Shiva who was distracted from prayers and offerings, asks Shiva to rid the forest of the violent Goddess. When Shiva appears, Kali threatens Him, claiming the area as Hers. Shiva challenges Her to a dance contest and defeats Her when She is unable to match His energetic dance.