Anyone who has attended the UMS, The Denver Post’s annual summer music celebration, knows it’s a beast. With 350-plus local and national bands, DJs, comedians and more spread across four days and nearly 20 venues on South Broadway, it’s easily the largest indie music festival in the region.
But let’s further the metaphor: If you know how to tame a beast, it can be a powerful ally. So between bands, beers and necessary naps, there are a few things to keep in mind about the 12th annual Underground Music Showcase.
Here are some handy tips for this year’s installment, which kicks off tonight (Thursday, July 19) and continues through Sunday (July 22).
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From left, Charlie Kern, Sam Martin and Ben Martin, who together make up King Mob, perform inside Iliterate Gallery, an art gallery on S. Broadway and a music venue Saturday, July 23, 2011 during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Cassidy Gates hangs out inside Hi-Dive bar on S. Broadway during the Underground Music Showcase on Saturday, July 23, 2011. Lindsay Pierce, Special for The Denver Post
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Jennifer Leigh, a Denver-musician, talks with friends at 3 Kings Tavern on S. Broadway on Saturday, July 23, 2011 during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Ben Martin, of King Mob, sings inside Iliterate Gallery, an art gallery on S. Broadway and a music venue Saturday during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Ben Martin, of King Mob, sings inside Iliterate Gallery, an art gallery on S. Broadway and a music venue Saturday during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Joshua Taylor, a member of the Denver-based band Photo Atlas finishes a beer at 3 Kings Tavern on Saturday, July 23, 2011 during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Todd Wood, left, Lorenzo Sari–ana, center, and James McElwee, right, applaud the Epiogues after their performance in the Goodwill parking lot on S. Broadway during the Underground Music Showcase on Saturday, July 23, 2011. Lindsay Pierce, Special for The Denver Post
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Todd Wood, of Denver, listens to the Metermaids in the Goodwill Parking Lot on S. Broadway on Saturday, July 23, 2011 during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Neil McCormick, left, owns the front row as the Pink Hawks, a Denver-based Afro-beat band perform Saturday, July 23, 2011 in Indy Ink, a screen printing and design shop on S. Broadway and a music venue during this weekend's Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Michelle Scheffer keeps cool while working at 3 Kings Tavern on Saturday, July 23, 2011 during the Underground Music Showcase on S. Broadway. Lindsay Pierce, Special for The Denver Post
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Neil McCormick, a fan of Denver- based band Pink Hawks, picks up lead singer Yuzo Nieto at the end of his performance Saturday, July 23, 2011 in Indy Ink, a screen printing and design shop on S. Broadway and a music venue this weekend during the Underground Music Showcase. Lindsay Pierce, Special for The Denver Post
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Mark Chronister, center, and Nick Cobbledick, right, get into the music by Port Au Prince at 3 Kings Tavern on Saturday, July 23, 2011 during the 11th Annual Underground Music Showcase on South Broadway. Lindsay Pierce, Special for The Denver Post
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Daniel Hall, left, Petra Kelly, bottom right, and other members of the Dallas-based folk band, Fox and the Bird, are surrounded by people at the Irish Rover bar as they dance and belt out the final song in their set Saturday, July 23 during the Underground Music Showcase on South Broadway in Denver. Lindsay Pierce, Special for The Denver Post
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Mark Chronister, center left, and Nick Cobbledick, right, get into the music by Port Au Prince at 3 Kings Tavern on Saturday, July 23, 2011 during the 11th Annual Underground Music Showcase on South Broadway. Lindsay Pierce, Special for The Denver Post
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Mike Marquez, bass player for Reverend Red, performs at the Irish Rover on Saturday, July 23, 2011 during the Underground Music Showcase on S. Broadway. Lindsay Pierce, Special for The Denver Post
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Fashionable people filled the streets Saturday, July 23, 2011 at the Underground Music Showcase in Denver. Lindsay Pierce, Special for The Denver Post
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An impromptu performance takes place outside of Michelangelo's Coffee & Wine Bar for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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Two-wheeled vehicles abound at the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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The violinist for The Fox and The Bird tunes up at the Irish Rover for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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The Fox and The Bird warms up at the Irish Rover for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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Jeffrey Dallet performs at Michelangelo's Coffee & Wine Bar for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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Jeffrey Dallet performs at Michelangelo's Coffee & Wine Bar for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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Jeffrey Dallet, left, speaks with Dustin Edge, right, a door checker at the Hi-Drive on South Broadway in Denver at the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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Attendees at the Underground Music Showcase walk from the Goodwill Stage on Saturday, July 23, 2011. More than 300 performances are scheduled for this year's UMS, which stretches for four days. (Daniel Petty, The Denver Post)
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A member of the band Blue Million Miles performs at the Hi-Dive Bar on South Broadway in Denver at the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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The drummer of the band The Photo Atlas performs at the Hi-Dive on South Broadway in Denver during the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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The lead singer of The Photo Atlas performs at the Hi-Dive on South Broadway in Denver during the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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The bassist for the band "The Photo Atlas" performs at the Hi-Dive on South Broadway in Denver during the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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Wesley Watkins, a cornetist for the band Petals of Spain, performs an impromtu piece in front of the Hi-Dive bar on South Broadway at the Underground Music Showcase on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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An unofficial band for the Underground Music Showcase performs at a home near the corner of W. Irvington Place and Acoma Street on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
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A sound and video technician checks equipment at a home near the corner of W. Irvington Place and Acoma Street on Saturday, July 23, 2011, for a house concert, one of several unofficial locations for music at the Underground Music Showcase. (Daniel Petty, The Denver Post)
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The band, Fairchildren, performs at the South Broadway Christian Church for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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The band, Fairchildren, performs at the South Broadway Christian Church for the Underground Music Showcase, Sat., July 23, 2011. (Anya Semenoff, The Denver Post)
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The lead singer for Vitamins, an unofficial UMS band originally from Greeley, Colo., plays during the Underground Music Showcase performs at a home near the corner of W. Irvington Place and Acoma Street on Saturday, July 23, 2011. (Daniel Petty, The Denver Post)
Preparation: You’ve probably heard of many of the acts at The UMS, from critically-acclaimed national artists like Cloud Nothings, Atlas Sound and Imperial Teen to locals such as Slim Cessna’s Auto Club, Sauna and Mane Rok. But who else is there? And when are they playing? You’ll get a printed schedule when you grab your wristband or badge, but you can check out denverpost.com/ums right now for some pre-festival research. The official UMS website also lists the artists in various ways — alphabetically, by venue and by their set list times — and clicking through any of them will give you a full bio page with links, photos and more.
Transportation: South Broadway’s Baker neighborhood is a pedestrian’s dream, but if you don’t live near the area, your best bet is to hop on RTD’s zero line, which stops at multiple locations along the UMS stretch (roughly between 6th and Maple avenues). There’s also limited street parking on either side of Broadway between 2nd and Maple, but with recent street construction and the general popularity of the neighborhood, don’t count on much of it. (As always, remember to respect the neighbors who live there year-round). And of course, biking is another great option. Just also remember to bring a sturdy lock and check on it from time to time.
Tickets: Stop by the UMS box office to pick up your wristbands or badges — or to get your artist packet — from one of the smiling volunteers. It opens at 5 p.m. on Friday near the outdoor stage at 21 S. Broadway (across from Goodwill) and an hour before the first shows on Saturday and Sunday. Wristbands that will get you into every show are $50, while badges (with various VIP perks) are $120.
Getting around: One of the beautiful things about The UMS is the proximity of the venues to one another. Most take about 3-5 minutes (if that) to walk between, although if you’re going from Moe’s Original Bar B Que to the Skylark Lounge (on opposite sides of the showcase’s footprint) it’s best to build in about 15 minutes of hustle time. Fortunately, you’ll find some form of air conditioning and plenty of thirst-quenching beverages waiting for you wherever you arrive.
Exploration: The UMS is all about discovery, so take some chances on bands you’ve never heard before. Unfamiliar with the soothing indie-pop of Mombi, the psychedelic squall of Black Moth Super Rainbow or the tag-team comedy of the Fine Gentleman’s Club? You’re in a for a treat. Reverb, The Denver Post’s music site, has dozens of free downloads of various UMS artists via the Steal This Track column and the Mile Marker in-house recording series, so don’t be shy. It’s also fun to just pop into venues and see what’s happening — especially if you like what you can hear and see from the street.
Common sense: If you want to get the most out of your UMS, it’s best to come early and stay late, and that means pacing yourself. Some of these things should go without saying, but after several hours of partying, it’s easy to lose perspective: Wear sunscreen. Drink lots of water. Eat every few hours. Bring earplugs. Rest when you need to. Charge your cellphone. And don’t wait for a comedian to tell you to tip your bartenders and servers.
THE 12TH ANNUAL DENVER POST UNDERGROUND MUSIC SHOWCASE
For continuing coverage of the UMS this weekend, go to denverpost.com/ums. You’ll find a complete schedule, list of venues, tips on where to eat and shop, and much more. More than 350 performances scattered among 20 venues on South Broadway between Sixth and Alameda avenues in Denver. Featuring an eclectic mix of rock, pop, punk, hip-hop, metal, electronic, folk, experimental/avant-garde, country, jam, soul and live comedy from Colorado and beyond. The festival started yesterday and runs through Sunday. Festival passes are $50, and day passes cost $25. Available at the festival box office at 21 S. Broadway.
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John Wenzel is an A&E reporter and blogs editor for The Denver Post and the author of “Mock Stars: Indie Comedy and the Dangerously Funny” (Speck Press/Fulcrum). Follow him @johntwenzel and @beardsandgum.