Spice Girls musical “Viva Forever!” to launch in LondonBy Reverb Staff | June 26th, 2012 | No Comments »
If you wanna see the Spice Girls musical, you’d better get with your friends. And, er, book plane tickets to London by the end of the year.
The five British pop girls — Victoria Beckham, Geri Halliwell, Melanie Brown, Melanie Chisholm and Emma Bunton, otherwise known as Posh, Ginger, Scary, Sporty and Baby Spice — reunited in London Tuesday, announcing plans for a new West End musical based on their songs.
“Viva Forever!” will open in December at London’s Piccadilly Theatre, the BBC reports. Tuesday’s launch was held at the St. Pancras Renaissance Hotel, where the group filmed the video for its 1996 debut hit single “Wannabe.”
“Viva Forever!” is the newest “jukebox” musical, which uses popular songs paired with a new story.
Judy Craymer, producer of the ABBA musical “Mamma Mia!” (note the similar exclamation points) is the brainchild of this new venture. “Mamma Mia!” which opened in 1999, is still showing in London until 2013. And “We Will Rock You,” based on the music of Queen, just hit its 10-year marker.
The Spice Girls musical will tell the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s celebrity culture. Written by comedian Jennifer Saunders, the show will explore the “bitter reality of fame,” set on a TV talent show.
Here’s hoping the producers don’t take inspiration directly from the “Viva Forever” music video, where the girls are represented as stop-motion fairies. -Kelsey Fowler
Kelsey Fowler is the 2012 Features Intern at The Denver Post, currently studying nothing music-related at Ithaca College. Help keep her in the loop on Twitter.