While one Reverb columnist felt 2011 was a weak year for Red Rocks creatively, it ended up being an incredibly lucrative year for the natural outdoor amphitheater in terms of attendance and events.
Red Rocks hosted a record-breaking summer in 2011, hosting 87 events and 593,919 people over the last few months – numbers that bested all previous statistics.
“We are thrilled that Red Rocks has once again broken records as it continues to rank highest among the artists that play our fabled venue and the fans that love coming to Red Rocks,” said Erik Dyce, the director of marketing for Arts & Venues Denver, which manages Red Rocks and other city of Denver-owned venues, in a release. “We have a robust concert business in Colorado, thanks to our great promoters that bring the shows to our backyard, and local fans that come out to support the music they love.”
Of course 2011 was also the amphitheater’s 100th year of live music, and so this was a fitting way to mark that occasion. The venue also hosted 17 sold-out events in 2011. And according to Tad Bowman, the director of venues utilization and services for Arts & Venues Denver, 2012 is already looking solid.
“Red Rocks has been doing very well with the number of shows we’ve seen for the last few seasons and this year was another really good year,” Bowman said in a release. “We attribute this to many things, including the high caliber artists the promoters bring, the exceptional natural venue itself, and the dedication our staff contributes to making each summer special. 2012 should be no exception, with bookings already looking strong.”