The organizers of the Snow Ball Music Festival wouldn’t balk if you called their creation “Snowchella.”
The Snow Ball will be the first large-scale indie music festival to rock the Rockies since the Monolith Festival petered out after three years in the fall of 2009. The festival will take over the Vail Valley on March 4-6, 2011 with a line-up that warrants the excitement that is already surrounding the event.
Festival organizers gave Reverb the exclusive on its first two headliners: San Francisco Dubstep heavyweight Bassnectar will play one night, and Denver-based impresario Pretty Lights will play another night. Both DJ/producers are a catch, considering their recent sell-outs in the area – Bassnectar at the 1stBank Center and Pretty Lights at Red Rocks.
The Snow Ball concept dates back to February, when festival creator Chad Donnelly was struck with a vision.
“I was laying in bed thinking about my rapidly approaching trip to Coachella for one of the world’s greatest music festivals,” Donnelly told Reverb. “At some point during the time before I fell asleep, the thought of Coachella in the mountains entered my mind. When I thought more about Coachella and the love affair I had with that festival, I started to think about how we could do something like it in Colorado, but with a twist.
“I reached further and thought, ‘Why isn’t there something that gives people the opportunity to experience unparalleled highs both on and off the mountain.’ Having spent time in the Vail Valley growing up, it didn’t take long for me to realize where the ideal location would be for what I had envisioned.’
Like Coachella, considered the premiere large-scale North American music festival by many, the Snow Ball will feature three nights of music just west of Vail – yes, outdoors. Sound crazy? If you’ve ever been to Vail’s popular Snow Daze or the other outdoor concert series at area ski resorts, you know that if the music has a big enough beat, it’s not hard keeping warm.
More information on the line-up and ticket prices is on its way – keep your eyes on Reverb, as always. But here are a couple other names we’re hearing that are likely linked with the festival: Critical darlings Local Natives; Alaska natives Portugal. The Man; Brooklyn buzzband Twin Shadow; and Colorado rock heroes Gauntlet Hair. The festival will also sell bundles that include festival tickets, lift tickets and lodging.
“Our goal is to provide a unique, intimate and fresh approach to music in the mountains,” Donnelly continued. “Being that we are the first to venture into the winter festival market on this scale, my expectation is fairly simple and to-the-point. I want to provide fans with the most spectacular weekend of the winter season. I believe the opportunity to ski and snowboard at two of the world’s premier resorts during the day, coupled with an eclectic mix of more than 25 artists performing throughout the weekend, will prove to be an unforgettable weekend year in and year out. The marriage of music and mountains is something I’ve dreamed about for almost a year, and to see this all come together is totally surreal.”