The Rocky Mountain region’s largest indie music festival starts tomorrow. Are you ready, Denver?
If you have your UMS wristbands or badges and have already started planning your schedule, then you’re in the clear. If not, you really should get started. A special hint for Reverb readers: UMS wristband prices will go up tonight at midnight. If you buy between now and midnight, a four-day pass to music heaven (a.k.a. 325-plus acts on 25 stages over four days) will only put you back $30. If you aren’t able to buy today before midnight, you’ll have to get your pass at the UMS Box Office for $40.
Just sayin’. Make it happen, Denver. And don’t forget to tell your friends and families about The UMS — summed up as “inarguably the best four days to live in Denver” earlier this week by local music freak Nathan Gross. (We happen to agree!)
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Ricardo Baca is the founder and co-editor of Reverb and an award-winning critic and journalist at The Denver Post. He is also the executive director of the Underground Music Showcase, Colorado’s premier indie music festival.