Denver artist Nathaniel Rateliff is getting ready to release his debut on Rounder, and here's his EPK. - Reverb

Video: Hello, world. I am Nathaniel Rateliff.

Denver singer-songwriter Nathaniel Rateliff is putting the word out on his new record, "In Memory of Loss," due out on Rounder on April 27. Photo courtesy of Todd Roeth.

For emerging artists, one of the biggest goals is getting your music to the masses. Part of that is the EPK, or the electronic press kit, a video that introduces music lovers and writers to your story, your music, your band, your background.

Denver’s Nathaniel Rateliff’s brand-new EPK is now online, and the Brantley Gutierrez-directed short film, above, is a potent snapshot of the artist and his many muses. Rateliff will release “In Memory of Loss” in April on Rounder Records.

“My goal is to make people have honest emotions and a real experience by listening to music in the same way that I feel or the same way that most people feel when they listen to music — that it touches them in some way,” Rateliff says in the video.

Click here for a free download of Rateliff’s “Early Spring Till.”

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Ricardo Baca is the founder and co-editor of Reverb and an award-winning critic and journalist at The Denver Post. He is also the executive director of the Underground Music Showcase, Colorado’s premier indie music festival. Follow his whimsies at Twitter, his live music habit at Gigbot and his iTunes addictions at Last.fm.