News: The Odeum in Broomfield to open with the Dead’s Lesh and WeirBy Ricardo Baca | December 3rd, 2009 | 1 Comment »
It’s official. The Odeum Colorado — the mid-sized arena formerly known as the Broomfield Event Center — will open March 5-6 with Furthur, a band featuring Phil Lesh and Bob Weir of the Grateful Dead.
The Odeum will be a music-first venue featuring many of the same mid-sized acts that have regularly filled the Fillmore Auditorium, Magness Arena and the Wells Fargo Theatre over the years. Promoters will start announcing more acts in the coming weeks.
The Odeum, with its 6,500-person capacity, is managed by Peak Entertainment — a joint venture between Chuck Morris at AEG Live Rocky Mountains and Stan Kroenke at Kroenke Sports Enterprises. The two organizations already partner on the Mile High Music Festival, which will be in its third year in 2010.
Morris and KSE’s Paul Andrews held a news conference this morning at AEG’s headquarters to talk about the Odeum, claiming they will create “the best mid-sized venue in America,” Morris said. AEG Live, the operator of the Bluebird and Ogden theaters, expects to book between 50 and 100 events each year at the Odeum.
Construction and renovations started at the Broomfield venue about two months ago, the group said. The room is only three years old, so “it’s as if we got a new house that just needed finishing,” said Morris. “It’s like (ICON Venue Group CEO) Tim Romani told me, and he built the building: ‘It’s got great bones, but it doesn’t have any soul.’ We’re good with soul.”
Peak Entertainment is also working with traffic/parking experts and the city of Broomfield in enhancing the infrastructure around the arena, Andrews said. In the past, sports and music fans waited in long, frustrating lines while entering and exiting arena lots.
“As venue operators, we’re aware of the ingress and egress issues,” Andrews said, noting that signage will also be improved on the roads around the venue. “We’re confident we’ll have a solution.”
The Denver Roller Dolls are currently in negotiations with Peak to hold their local matches at the Odeum. Morris hinted that there might be other sport teams calling the room home, but he emphasized, “We’re building this building for music.”
Proof of the music-first attitude: All locker rooms but one have been torn down to make room for artist dressing rooms.
A Colorado Rock ‘n’ Roll Museum — featuring memorabilia from the Caribou Ranch and Joe Walsh era to the Fray and 3OH!3′s days – will open around September. The museum will be open to ticketholders, and Colorado music historian (and former Denver Post music critic) G. Brown will head up the operations.
Tickets to the Furthur show — all of which will be general admission, both the standing room on the floor and the seats in the bowl — go on sale at 10 a.m. on Dec. 12 at tickethorse.com or 866-461-6556. Tickets are $49.75-$55.50.
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Ricardo Baca is the founder and co-editor of Reverb and an award-winning critic and journalist at The Denver Post. He is also the executive director of the Underground Music Showcase, Colorado’s premier indie music festival. Follow his whimsies at Twitter, his live music habit at Gigbot and his iTunes addictions at Last.fm.